UK Music Chief Executive Jamie Njoku-Goodwin has called on local government leaders to take advantage of the benefits that music can bring to communities and transform their towns, cities and regions into music powerhouses.

Speaking at the Modern Music Cities: A Eurovision Legacy Conference, Jamie outlined the value of music to our neighbourhoods from supporting health, mental health and wellbeing, to helping child development, attracting music tourists, contributing to local economies and supporting jobs.

UK Music Chief Executive speaking at the Modern Music Cities Conference.

The conference was a one-day event held on July 14 by Culture Liverpool, which brought together local, national and international thought-leaders, alongside music creatives, policy makers and shakers, and industry and cultural leaders to discuss the power and purpose of music cities.

UK Music Chief Executive Jamie Njoku-Goodwin said: 

“The Modern Music Cities conference was a fantastic success in uniting people behind the idea of music cities. Claire McColgan and Culture Liverpool are leading the way when it comes to developing the region as a music powerhouse.

“It’s exciting to see local government understand the huge value that music can bring. It was a privilege to be able to share with the audience at the event an exclusive on our Here, There and Everywhere report that highlights the economic and social value of music and music tourism to UK nations and regions.

A captivated audience listening to UK Music Chief Executive Jamie Njoku-Goodwin speak about UK Music’s Music Powerhouse Toolkit.

“Our report toolkit highlights how cities and regions can take a host of actions including using data to ensure music is at the heart of planning and licensing policy, creating a register of available spaces and places to support music activities, enshrining music and the local community in regeneration and development and setting up or supporting a music advisory board.

“Our report revealed in 2022, 1.9 million music tourists came to the North West, supporting £696 million in spending and sustaining 6,510 jobs.”

Read the Here, There and Everywhere report here.

Read the Music Powerhouse Toolkit here.