Education & Skills

Music Academic Partnership: MAP

MAP is a ground-breaking collaboration between educational institutions and the membership of UK Music.

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MAP is a ground-breaking collaboration between educational institutions and the membership of UK Music. Its focus is on linking industry and academia more effectively to:

  • Nurture collaborative projects such as research and careers events; inform and engage with the next generation of industry professionals;
  • Develop expert knowledge-base to feed into education and  skills policy work,
  • Provide individuals who want to build careers out of their passion for music with extra opportunities.

Businesses in today’s modern industry are looking for an extremely qualified and skilled workforce to support music talent. Our MAP partners work hard to ensure their students are ready for a career in the music industry. MAP provides links and experiences that will help the employability of the students enrolled in MAP institutions. Our MAP partners are future-proofing the music industry by ensuring new entrants have the right mix of experience and skills needed.

Winners of the Outstanding MAP Graduate Awards 2019.

Joining MAP

If your educational institution is interested in joining MAP please email for more information.

MAP Institutions

These are the educational institutions that are currently MAP members:

Benefits of MAP

Here are some of the benefits education intuitions and students can receive from joining MAP:

  • Helps educational institutions attract the brightest and best UK and international students, by demonstrating their close ties with the music industry,
  • Helps ensure graduates are more employable in the music industry by offering them opportunities to understand the business through speakers and opportunities,
  • Provides a platform for world-class collaborative research projects to address pertinent industry issues,
  • Provides a network to share ideas and communicate at a national and international policy level,
  • Gives students an opportunity to win an Outstanding MAP Graduate Awards to put on their CV.
  • Exclusive educational resources.

MAP Tour

The MAP Tour aims to engage and inspire the talent of the future and encourage individuals from all backgrounds and with a range of interests and skills to aim to work in the music industry. The tour visits all of UK Music’s academic partners, with a fantastic line-up of industry speakers.

The nominees for the Outstanding MAP Graduate Awards 2023, with tutors and Director of Education and Skills Dr Oliver Morris and Futures Board Advisor and Eurovision legend Sandie Shaw.

Outstanding MAP Graduate (OMG) Awards

MAP institutions have the opportunity to nominate up to two graduates each for their outstanding contribution to music. This could be in (but not limited to) any of the following areas: research, recording, performance, general musical life of the institution, wider musical life of the city / area, business success or their community work.

The nominations are judged by UK Music’s Education Committee and the UK Music Futures Board and look at their university career, their career following graduation and potential to make an impact in the future.

This is an annual award to identify and recognise some of the most dynamic and successful individuals to come through MAP institutions.

The award celebrates the outstanding contribution of MAP graduates and also MAP institutions to music.

What’s On The MAP? Blog Series

What’s On The MAP? is a series looking at the work of the partners that make up UK Music’s Music Academic Partnership.

Additions to the series include:

MAP member students volunteering at UK Music’s Summer Party – a great networking opportunity!

MAP Collaborative Research

MAP creates an exciting opportunity for industry and academia to collaborate on new, industry-relevant research.

Through the UK Music membership, we have privileged access to data and expertise spanning the breadth of the music industry.

Our academic partners bring the highest analytical and methodological rigour to bear across faculties and disciplines. By joining forces, we can break new ground in research excellence.

Music is intrinsic to the UK’s identity and to its global reputation. Yet there are big gaps in the evidence base documenting the dynamic factors at play that affect creative individuals and companies at the heart of UK’s creative base.

Our shared ambition is to pursue areas of enquiry that push back the frontiers in our understanding of the changing relationship between music and consumers, our culture, and the wider economy.

Below is a list of reports published by MAP academics with UK Music:

BASH! performing at UK Music’s Careers Fair at BBC Introducing LIVE In 2019.

MAP Website

The Music Academic Partnership now has it’s own dedicated website:

The website has information on all the members, information about becoming a member, news on events and great education resources.