16.12.2021: UK Music has revealed University of Gloucestershire graduate Rebecca Rees has won UK Music’s Outstanding MAP Graduate Award 2021.
Rebecca graduated with a first-class honours degree from the University of Gloucestershire in 2021. Since graduating she has contributed to a critical report into the management of the South West music industry during the pandemic that was presented as crucial evidence to the DCMS inquiry into the future of UK music festivals. She has also devised and implemented a brand new methodology and audience awareness campaign around environmental sustainability adopted by Live Nation at the first UK pilot festivals this summer.
She launched the podcast, Digital Dissect, that shed light on recent trends, data and technology in the digital space, worked closely with the central commercial sales teams to investigate data and support leading global artist campaign at Atlantic Records (Warner Music Group), and oversaw Ed Sheeran’s ‘=’ album release.
She now works within the digital team at recent Polydor (Universal Music Group) where she continues to broaden her innovative mind and skillset across a new roster of artists.
Runner’s up were named as University of Hertfordshire graduate Bre McDermott-King and University of Gloucestershire graduate Kane Peters.
Special mentions were given to Joe Elsom, who graduated from Leeds Beckett University and Julia Church, a graduate of Liverpool Institute for Performing Arts.
The Outstanding MAP Graduate Awards (OMGs) are given to the most dynamic, innovative and ground-breaking students to come through a Music Academic Partnership (MAP) institute.
The winner was announced at a ceremony last Thursday December 9 at the MAP member London College of Creative Media (LCCM)’s The Music Box, followed by a celebration at UK Music member AIM’s Christmas Party.
Find out more about all the nominees here.
Winner of the OMG Award Rebecca Rees said:
“I am incredibly grateful to have been recognised by UK Music and have the opportunity to amplify my efforts to improve the diversity and sustainability of the industry at a time that is critical for change.
“By continuing to support and challenge my work and perspective, the lecturers at The University of Gloucestershire, particularly Tom Soper and Matthew Lovett, have helped to distil a resilient curiosity in me that will stay with me throughout what I hope to be, a compelling career in music.”
University of Gloucestershire’s Tom Soper and Matthew Lovett said:
“We’re delighted for both Rebecca and Kane and so happy to see their achievements honoured nationally at this year’s OMGs. As forward-thinking and highly capable representatives of the Music Business course here at the University of Gloucestershire, they both excel at sustainable, smart, profitable, socially-engaged work: the future for our industry.”
UK Music Director of Education and Skills Dr Oliver Morris said:
“I was really excited to see the range of amazing young professionals nominated for the OMGs again this year. It was an especially hard year to judge and all those involved in the judging process praised the high standards demonstrated by all nominees.
However, even in such a fantastic field, Rebecca stood out as a worthy winner. We were all in awe of not only how much she has achieved, but also how quickly. She showed excellence across all the criteria.
It was wonderful to be able to hold the awards in person, and see old friends, as well as meet new ones. I must thank MAP member LCCM for hosting us at their amazing venue in the Music Box and UK Music member AIM for inviting all nominees and academics to carry on the celebrations after the Awards ceremony at their Xmas party.
I look forward to involving all nominees in careers events to help share their experiences and knowledge with the next generation!”
Photos from the event can be found here.Back to news