The British Music Embassy returns to SXSW in 2019 and for the first time UK Music will be an official partner. In its 12th year, the British Music Embassy is the official UK residency at SXSW and hosts a number of events and showcases throughout the convention.

• Seven evening and four daytime showcases of hotly-tipped British music will return to the festival in Austin, Texas, 10 – 16 March 2019.
• The 2019 BRITs Critics’ Choice recipient Sam Fender performs on the evening of Wednesday 13 March

London 25 February 2019 – The British Music Embassy returns to SXSW in 2019 for its 12th year and will take over the Latitude 30 venue in Austin, Texas for the week, playing host to some of the most exciting UK talent.  

With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases will put a spotlight on the best of new British music and will take place between 10–16 March 2019.

There will be seven night time showcases, six of which are in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation. A further four daytime showcases will take place throughout the week.

The British Music Embassy at Latitude 30 (512 San Jacinto), SXSW 2019 – full line-up:

Sunday 10th March
7.30pm – 11pm
British Music @ SXSW presents
In association with Funnel
Fatherson
Alex Francis
The Desert
Curse Of Lono

Monday 11th March
8pm – 2am
DIY Magazine presents Official SXSW Showcase
In association with DIT
Sports Team
King Nun
whenyoung
Anteros
The Ninth Wave
Willie J Healey

Tuesday 12th March
8pm – 2am
ATC Live presents Official SXSW Showcase
In association with The BPI
Georgia
Black Midi
Fontaines DC
Ezra Collective
Lafawndah
Lucia

Wednesday 13th March
2pm – 6pm
British Music @ SXSW presents
The Joy Formidable
Thyla
The Dunts
Orchards
Saint PHNX

8pm – 2am
BBC Music Introducing presents Official SXSW Showcase
In association with PRS Foundation
Another Sky
Big Joanie
Sam Fender
Grace Carter
Georgia
Howl & The Hum

Thursday 14th March
2pm – 6pm
Output Belfast presents
The Brummies
Jealous Of The Birds
Louis Prince
Joshua Burnside
Roe

8pm – 2am
BBC Radio 6 Music presents Official SXSW Showcase
In association with AIM
The Blinders
Novelist
Flohio
Squid
The Pearl Harts
Penelope Isles

Friday 15th March
2pm to 6pm
British Music @ SXSW presents
Elder Island
Husky Loops
Westerman
Minke
Hælos

8pm – 2am
BBC Music presents Official SXSW Showcase
In association with PPL & PRS for Music
Her’s
The Comet Is Coming
Bad Sounds
Dylan Cartlidge
Annabel Allum
Ferris and Sylvester

Saturday 16th March
2pm – 6pm
British Music @ SXSW presents
Fatherson
The Snuts
Island
Harkin
Penelope Isles

8pm – 2am
BBC Radio 1 presents Official SXSW Showcase
In association with PPL & PRS for Music
Easy Life
Celeste
Boy Azooga
APRE