06/09/18: Artists, songwriters, creators and music industry leaders turned out in force to support the industry’s #LoveMusic campaign outside Google’s offices in London today (Thurs).
Stars, musicians and politicians supported the busking stunt at Google's offices. Photo credit: Jonathan Hordle/PA Wire
Suede frontman Brett Anderson, Blur drummer Dave Rowntree, Newton Faulkner and Ed Harcourt performed live as part of the campaign to call for a fair deal from online content platforms like Google-owned YouTube.
MPs who joined the event in Kings Cross, were Deputy Labour Leader and Shadow Culture Tom Watson MP, Shadow Culture Minister Kevin Brennan MP, prominent Lib Dem peer and digital economy spokesman Lord Clement-Jones, and former Deputy Speaker and Conservative MP Nigel Evans.
Madeleina Kay performed her song Stand Up For Your (Copy)Rights outside the tech giant’s building, before a chorus of artists, led by Misty Miller and arranged by BASCA Chair Crispin Hunt, performed Arcade Fire’s song Wake Up.
Creators performed the Arcade Fire song Wake Up as part of the stunt. Photo credit: Jonathan Hordle / PA Wire
The event took place ahead of a crucial EU vote on Copyright Directive next week (September 12), which aims to secure fair pay for artists and creators.
At present, some global tech firms, like the Google-owned video platform YouTube, pay just a tiny amount of their multi-billion pound profits to the creators of the music streamed online by millions of music lovers.
Sir Paul McCartney is among those who have also thrown their support behind the campaign.
In a heartfelt letter to Euro MPs in July, he warned that without this change the future of the music industry could be put at risk, saying: “We need an internet that is fair and sustainable for all.”
YouTube is the most popular music service in the world, but a song needs to be streamed 51.1 million times on YouTube before the creator can make the average UK annual salary of £27,600, with the service playing artists just 0.00054pm per stream.
The symbol of our #Love Music campaign is a butterfly incorporating a treble clef to represent the fragility of the music industry.
Like the ecosystem of the Amazon rainforest, the creators of the music industry are like butterflies that are now under threat from the bulldozers of some uncaring tech firms who are interested only in adding to their huge profits.
Read more, watch our campaign animation and sign our petition here.
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