Also known as:

Press Officer

Skill Level:

Entry level to mid-tier

What does a Press Assistant do?

Contact artist management companies, record labels, artists, and events to book in interviews and reviews of new music, live events, and remote interviews.

Work collaboratively with digital and creative teams on devising, executing and overseeing innovative (UK and international) digital marketing campaigns.

Drive and maintain fan engagement on social media as well as via email marketing lists.

Monitor and analyse data from various sources (Instagram, Twitter/X, Facebook, YouTube, Wikipedia, website etc.) to create weekly/monthly/yearly insight reports.

Use Canva to create social media posts.

Develop and manage relationships with relevant artist managers, PR organisations, bands, and record labels, so that you can continue to be invited to live music events and interview artists, and build yourself a good reputation.
Stay up to date on latest developments in online advertising, digital media, D2C and music/technology partnerships.

What’s a Press Assistant good at?

• Passion for music, spanning over a lot of genres
• Good knowledge of social media platforms and how to use these to engage an audience
• Understanding of the wider music industry landscape
• Understanding of key marketing platforms and techniques
• Strong admin skills and attention to detail
• Organised, self-motivated, collaborative and good communication skills

Tools of the trade:

• Social Media channels such as Facebook, Twitter/X, Instagram etc
• Scheduling assistants such as Hootsuite, Tweetdeck
• Experience using Canva
• Analytics tools such as Google Analytics, Facebook Analytics etc
• Microsoft Office/Google Suite
• Social skills

Who does a Press Assistant work with?

• Label Managers/Assistants
• Social Media Managers/Assistants
• Product Managers/Assistants
• A&R
• Artist Management
• Artists
• Radio pluggers

How do I become a Press Assistant?

Search for jobs:

• AIM Jobs Board: https://www.aim.org.uk/#/jobs
• Music Week: https://www.musicweek.com/jobs
• Music Business Worldwide: https://www.musicbusinessworldwide.com/jobs/
• Complete Music Update: https://completemusicupdate.com/jobs/
• Record of the Day: https://www.recordoftheday.com/jobs
• LinkedIn: https://www.linkedin.com/jobs/

For more inspiring ideas on careers in the Creative Industries check out: https://discovercreative.careers/#/