Skill Level:
Entry/Intermediate
What does a Junior Product Manager do?
- Plan the launch of an album or single, both physical and digital
- Create, co-ordinate, maintain and facilitate release timelines, working within budgets and other marketing or resource plans
- Create campaigns and manage releases bringing ideas to life which may include co-ordinating and facilitating events such as interviews and shoots, in line with the marketing release strategy, artist identity and vision
- Undertake scheduling activities to make sure that releases are coordinated and their impact is maximised
- Working together w team to develop marketing plans and social media campaigns to ensure successful releases. Track the success of marketing campaigns against sales which may include monitoring press coverage
- Collate and analyse data from multiple sources including Digital Service Provider (DSP), social media activities and sales to produce insights and trends to support recommendations for future campaigns
- Using industry knowledge to identify opportunities such as submissions for industry awards or applying for funding to maximise the impact of the release
- Make suggestions for commissioning technology innovation to support releases which may include apps, micro-sites, VR/immersive experiences to maximise exposure
- General support for Senior Product Manager for example through diary management
What’s a Junior Product Manager good at?
- Prioritisation and time planning
- Working under pressure with good attention to detail
- Excellent verbal and written communication
- Event management skills
- Understanding of royalty collection and registration process of PPL
- Knowledge of wider music industry landscape
- Basic photo and video editing skills
Tools of the trade:
- Microsoft Office
- CRM tools such as Zoho
- Adobe programmes such as Photoshop, Lightroom, Final Cut etc
- Analytics tools such as Google Analytics, Spotify Analytics, Facebook Analytics etc
- Social Media channels such as Facebook, Twitter, Instagram etc
Who does a Junior Product Manager work with?
- Label Managers/Assistants
- Social Media Managers/Assistants
- Marketing Department
- A&R
- Sales Department
- Distribution Department
- Artist Management
- Artists
- Press
- Radio Pluggers
- Digital Service Providers (DSP)
- Photographers/Videographers
How do I become a Junior Product Manager?
Search for jobs:
- AIM Jobs Board: https://www.aim.org.uk/#/jobs
- Music Week: https://www.musicweek.com/jobs
- Music Business Worldwide: https://www.musicbusinessworldwide.com/jobs/
- Complete Music Update: https://completemusicupdate.com/jobs/
- Record of the Day: https://www.recordoftheday.com/jobs
- LinkedIn: https://www.linkedin.com/jobs/
For more inspiring ideas on careers in the Creative Industries check out: https://discovercreative.careers/#/