Also known as:

Marketing Manager, Content Creator

Skill Level:

Experienced

What does a Digital Marketing Manager do?

Work collaboratively with digital and creative team on devising, executing and overseeing innovative (UK and international) digital marketing campaigns including advertising, social media, eCommerce as well as creating strategies to grow music streams, downloads, sales, video views and social media engagement across multiple platforms.

Drive and maintain fan engagement on social media as well as via email marketing lists

Monitor and analyse data from various sources (Instagram, Twitter, Facebook, YouTube, Wikipedia, website etc.) to create weekly/monthly/yearly insight reports

Buy, traffic and optimise advertising across various platforms inc. Facebook Business Manager, Instagram, Google Ads etc.
Create basic assets in photoshop as well as gifs or short video content

Develop and manage relationships with relevant digital platforms in order to drive engagement, growth and traffic to hit key metrics
Stay up to date on latest developments in online advertising, digital media, D2C and music/technology partnerships
Watch and read (links to videos /cases studies):

What’s a Digital Marketing Manager good at?

• Passion for music and tech
• Good knowledge of social media platforms and how to use these to engage an audience
• Understanding of the wider music industry landscape
• Understanding of key marketing platforms and techniques
• Data analysis skills
• Organised, self-motivated, collaborative and good communication skills

Tools of the trade:

• Social Media channels such as Facebook, Twitter, Instagram etc
• Scheduling assistants such as Hootsuite, Tweetdeck
• CRM tools such as Zoho
• Adobe programmes such as Photoshop, Lightroom, Final Cut etc
• Analytics tools such as Google Analytics, Facebook Analytics etc
• Microsoft Office

Who does a Digital Marketing Manager work with?

• Label Managers/Assistants
• Social Media Managers/Assistants
• Product Managers/Assistants
• A&R
• Sales Department
• Artist Management
• Artists
• Press
• Internal/External Designers/Developers

How do I become a Digital Marketing Manager?

Search for jobs:

• AIM Jobs Board: https://www.aim.org.uk/#/jobs
• Music Week: https://www.musicweek.com/jobs
• Music Business Worldwide: https://www.musicbusinessworldwide.com/jobs/
• Complete Music Update: https://completemusicupdate.com/jobs/
• Record of the Day: https://www.recordoftheday.com/jobs
• LinkedIn: https://www.linkedin.com/jobs/

For more inspiring ideas on careers in the Creative Industries check out: https://discovercreative.careers/#/