The Music Academic Partnership (MAP) between UK Music and 10 academic institutions creates an exciting opportunity for industry and academia to collaborate on new, industry-relevant research.
Through the UK Music membership, we have privileged access to data and expertise spanning the breadth of the music industry. Our academic partners bring the highest analytical and methodological rigour to bear across faculties and disciplines. By joining forces, we can break new ground in research excellence.
Music is intrinsic to the UK’s identity and to its global reputation. Yet there are big gaps in the evidence base documenting the dynamic factors at play that affect creative individuals and companies at the heart of UK’s creative base.
Our shared ambition is to pursue areas of enquiry that push back the frontiers in our understanding of the changing relationship between music and consumers, our culture, and the wider economy.