UK Music has launched IMAGINE a report which looks at the unrealised potential of music heritage tourism in the UK.
Millions of music tourists make pop pilgrimages to museums, take tours and visit the homes of the UK’s most loved bands every year. UK Music’s report examines how music tourists translate pop into pounds.
Liverpool has been a standard bearer with The Beatles Story and The Beatles Magical Mystery Tour. Each year The Beatles and their music heritage generate £70million to Liverpool’s local economy.
IMAGINE explores how other cities in the UK have harnessed their own unique musical heritage to tourism policy,
If Liverpool and The Beatles were replicated across every city in the UK there would be an additional £4bn generated for UK GDP. IMAGINE we all had The Beatles in our home towns. IMAGINE what you could do with the music heritage you have in yours.
Jo Dipple, UK Music CEO, said: “Music tourism is big business, with millions of pounds spent getting closer to the music we love.
Our recommendations in IMAGINE are designed to help local and central Government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.
“Liverpool has harnessed the potential of its musical heroes and is seeing huge economic and cultural benefits.
“But the story shouldn’t end there. Cities across the UK have strong music histories and could create a new economy by exploiting their own music heritage.”
Alan Johnson, Hull MP and former Cabinet minister said: "Hull's music heritage is rich and UK Music has shown how such heritage can drive tourism and also help create an ecosystem favourable to the music industry. I'm delighted that Hull will be the City of Culture in 2017 and hope that our music heritage plays a full part in that."
Ed Vaizey, Creative Industries Minister: “The huge financial contribution to the UK economy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for growth.”