To download the Wish You Were Here 2016 data for London please click here.

8.4 million total live music audience in London in 2015
£967 million generated by music tourism in London in 2015
3.2 million music tourists attending music events in London in 2015
7,529 full time jobs sustained by music tourism in 2015
£20 million generated by music tourism in Brixton

13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of live music and music tourism to the London economy.

The study showed that over 3.2 million music tourists visited London in 2015 to attend a concert or music festival including 402,000 from overseas. These visitors generated a staggering £967 million in total for the local economy, and helped sustained 7,529 full-time jobs in the capital.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to London through concerts and festivals and the huge boost that it continues to bring to the city both culturally and economically.

The report also highlights Brixton and breaks down economic and cultural impact of live music and music tourism within the local area, where last year a total of 427,000 music fans attended live music events including 125,000 music tourists, who generated £20 million in revenue locally.

Sadiq Khan, Mayor of London said:

“Supporting culture and the creative industries in London will be one of my core priorities over the next four years.  London is the premier music tourist destination in the UK and I want to ensure London’s great music venues can continue to thrive.

Almost a £1 billion pounds is generated in the capital by people visiting the city for gigs and festivals every year.  I welcome UK Music’s commitment in its latest music tourism report to quantifying the value of music to local economies and look forward to working with the sector so that we can ensure we overcome any barriers to further growth.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

Helen Hayes MP, Dulwich and West Norwood said:
“My constituency includes most of Brixton. Music is a really important part of our local community and local economy. Last year, over 427,000 people attended live music events in Brixton, 125,000 of whom were music tourists. £20 million was spent in the local Brixton economy as a result of visitors coming to festivals and gigs. I’m pleased that UK Music has been able to shine the spotlight on Brixton’s important contribution to the music industry.”

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