Yorkshire & The Humber



To download the Wish You Were Here 2015 data for Yorkshire and The Humber please click here

Wish You Were Here 2015 has revealed the vast contribution of music tourism to the local economy within Yorkshire and The Humber. The study showed that over 611,000 music tourists visited the area in 2014 to attend a concert or music festival. These visitors generated £203 million in total for the local economy, and helped sustain 1597 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights The Leadmill, Sheffield as an example of one of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £203 million generated by music tourism in Yorkshire And The Humber in 2014

- 611,000 music tourists attending music events in the region in 2014

- 1597 full time jobs sustained by music tourism in 2014

- £1081 average spend by overseas music tourist visiting the area in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Paul Blomfield, MP for Sheffield Central said: “Sheffield has a rich musical history. Home grown bands such as Arctic Monkeys, Pulp and the Human League, to mention a few, have consistently attracted music fans to our city. UK Music’s report into the impact of music tourism demonstrates that venues such as the Sheffield Leadmill contribute to a regional economy that generates £203 million in spend and 611,000 visitors. It shows the importance of Government support for music and the arts.”

Michael Dugher, MP for Barnsley East said: “Yorkshire is overflowing with musical talent and people from all walks of life are involved in a thriving music scene. I am a proud patron of the LIVE in Barnsley music festival which gives fledgling artists the opportunity to perform to a live audience. Free music festivals like these, and the interest that they help to attract, are so important because they show how much we have to be proud of and how much we contribute to the national music scene – from traditional brass bands to some fantastic up-and-coming singer-songwriters”.

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