West Midlands



To download the Wish You Were Here 2015 data for the West Midlands please click here

Wish You Were Here 2015 – A new report by UK Music has revealed the vast contribution of music tourism to the local economy within the West Midlands. The study showed that over 737,000 music tourists visited the West Midlands area in 2014 to attend a concert or music festival. These visitors generated £264 million in total for the local economy, and helped sustain 2200 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the Genting Arena, Birmingham as an example of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £264 million generated by music tourism in the West Midlands in 2014

- 737,000 music tourists attending music events in the region in 2014

- 2200 full time jobs sustained by music tourism in 2014

- £872 average spend by overseas music tourist visiting the West Midlands in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Caroline Spelman, MP for Meriden said: “The booming music industry here in the West Midlands reflects our cultural significance and the diversity of local industry. In the Meriden Constituency, the Genting Arena offers local residents the ability to see their favourite musical acts at a convenient location; festivals and venues in the West Midlands also draw in “music tourists” to the region, who generate an astounding £264 million.”

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