To download the Wish You Were Here 2015 data for Wales please click here

Wish You Were Here 2015 – A new report has revealed the vast contribution of music tourism to the local economy within the Wales. The study showed that over 211,000 music tourists visited Wales in 2014 to attend a concert or music festival. These visitors generated £95 million in total for the local economy, and helped sustain 768 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the Green Man Festival, in the Brecon Beacons as an example of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £95 million generated by music tourism in Wales in 2014

- 211,000 music tourists attending music events in the region in 2014

- 768 full time jobs sustained by music tourism in 2014

- £881 average spend by overseas music tourist visiting Wales in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Chris Bryant, MP for Rhondda and Shadow Culture Secretary said: “Wales has a long history of producing and hosting excellent musicians and being the first step for many on the road of worldwide fame. This is partly due to large number of music venues and performance spaces available to musicians of varying sizes which attracts a great number of music tourists to the country. Music tourists and home grown musicians play an important role in the cultural economy and the wider economy as a whole.”

Kevin Brennan, MP for Cardiff West said: “Cardiff’s contribution to music is immense. Not only has the city helped nurture the talents of Welsh bands like the Manic Street Preachers, Super Furry Animals and Stereophonics but venues like the Motorpoint Arena, St David’s Hall, Wales Millennium Centre and Millennium Stadium play host to live music events that bring people from all over the world to the City. I welcome UK Music’s report which highlights the huge importance of music and its impact on the tourist economy in Wales.”

Jo Stephens, MP for Cardiff Central said: “I'm delighted that Showsec, who are based in Cardiff Central, are featured in this report. They're making an impact across the UK music scene, and have invested in their staff, providing training and development. I look forward to seeing Showsec, and our music tourism industry in Wales, grow and develop over the coming years.”

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