South West



To download the Wish You Were Here 2015 data for the South West please click here

Wish You Were Here 2015 – A new report has revealed the vast contribution of music tourism to the local economy within the South West. The study showed that over 772,000 music tourists visited the South West area in 2014 to attend a concert or music festival. These visitors generated £297 million in total for the local economy, and helped sustain 2734 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights Glastonbury Festival as an example of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £297 million generated by music tourism in the South West in 2014

- 772,000 music tourists attending music events in the region in 2014

- 2734 full time jobs sustained by music tourism in 2014

- £910 average spend by overseas music tourist visiting the South West in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: “It’s fantastic news that our music industry drew in 9.5 million tourists last year but it’s no surprise. British music is legendary around the world and continues to go from strength to strength, with UK artists now accounting for one in seven albums sold worldwide. Festivals like Glastonbury hold an iconic status on the world music scene and are one of the reasons why international tourism is booming in the UK, drawing in streams of visitors to all parts of the country. We know our UK creative industries contribute an astonishing £76.9 billion to the UK economy but this report confirms they are truly world-class and a powerful advert for the UK.”

James Heappey, MP for Wells said: “It is fantastic that Somerset plays host to – what is without a doubt – the greatest musical festival in the world, a gargantuan of art, music, culture and performance, a festival which draws in crowds from countries all across the world to this beautiful part of the south-west. The Glastonbury Festival has always championed our local area, from using local produce, to supporting local charities, and a year round commitment to the wider community. For one week each summer, Glastonbury is the centre of the musical universe, bringing huge economic benefits to Somerset. However even after the stages have cleared away, and the fields are full of cows rather than tents, our area remains a magnet for music lovers with obvious advantages for the local tourist industry.”

Kerry McCarthy, MP for Bristol East said: “These figures released by UK Music highlight the economic contribution of live music to the South West, with concerts generating £76 million in direct and indirect spending, and festivals – including Glastonbury of course - generating £221 million. Live music is an important part of Bristol’s cultural offer and creative economy, which is why I’ve been campaigning for an Agent of Change principle to be incorporated into planning law. This would protect long-established and much loved music venues, like Bristol’s The Fleece, from the threat of closure due to noise complaints when there is new residential development in the area”

David Warburton, MP for Somerton and Frome said: “UK Music has identified that 2,734 jobs are sustained by music tourists coming to the South West for festivals and concerts. Music tourists from overseas spend on average £769 whilst coming to our region for a gig. Somerset has a thriving arts scene and it is events like the Frome Festival 2015 and of course Glastonbury that help to bring in music tourists from all over the world.”

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