South East

WISH YOU WERE HERE 2015

MUSIC TOURISM'S CONTRIBUTION TO THE SOUTH EAST REVEALED

To download the Wish You Were Here 2015 data for the South East please click here

Wish You Were Here 2015 – A new report has revealed the vast contribution of music tourism to the local economy within the South East. The study showed that over 594,000 music tourists visited the South East area in 2014 to attend a concert or music festival. These visitors generated £244 million in total for the local economy, and helped sustain 2559 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the iconic Isle of Wight Festival and Site Equip as examples of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.

MUSIC TOURISM / SOUTH EAST IN 2014

- £244 million generated by music tourism in the South East in 2014

- 594,000 music tourists attending music events in the region in 2014

- 2259 full time jobs sustained by music tourism in 2014

- £834 average spend by overseas music tourist visiting the South East in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Ranil Jayawardena, MP for Hampshire North East said: “It’s great to see the UK Music report showing the positive impact music tourism has had on the South East in terms of jobs and economic spending. Far from going down the pan, companies like Site Equip are really helping to drive this.”

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