Northern Ireland



To download the Wish You Were Here 2015 data for Northern Ireland please click here

Wish You Were Here 2015 – A new report by UK Music has revealed the vast contribution of music tourism to the local economy within Northern Ireland. The study showed that over 260,000 music tourists visited Northern Ireland in 2014 to attend a concert or music festival. These visitors generated £84 million in total for the economy, and helped sustain 694 full-time local jobs.

Music festivals and concerts have been adding to local happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically. The report also highlights the Odyssey Arena, Belfast as an example of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the region.


- £84 million generated by music tourism in Northern Ireland in 2014

- 260,000 music tourists attending music events in the region in 2014

- 694 full time jobs sustained by music tourism in 2014

- £860 average spend by overseas music tourist visiting Northern Ireland in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

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