North West



To download the Wish You Were Here 2015 data for the North West please click here

Wish You Were Here 2015 – A new report has revealed the vast contribution of music tourism to the local economy within the North West. The study showed that over 1.2 Million music tourists visited the North West area in 2014 to attend a concert or music festival. These visitors generated £383 million in total for the local economy, and helped sustain 3060 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically. The report also highlights Liverpool International Music Festival as an example of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £383 million generated by music tourism in the North West in 2014

- 1.2 million music tourists attending music events in the region in 2014

- 3060 full time jobs sustained by music tourism in 2014

- £703 average spend by overseas music tourist visiting the North West in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Steve Rotheram, MP for Liverpool Walton said: “As festival season kicks off it is vital to remember the impact music has on the economy and employment. Liverpool’s regional economy alone sustains over 3,000 jobs connected to music tourism. Gigs in the city contribute to £206 million in tourism spend. These are important figures and ones we need to maintain.”

Luciana Berger, MP for Liverpool Wavertree said: “This report from UK Music reveals the important role Liverpool plays as a beacon for music tourism. Our rich musical history, from Mersey Beat and the Beatles right through to the Wombats and Circa Waves, has made Liverpool the iconic music city it is today. It is testament to Liverpool’s music scene and all those who support it that the local music economy contributes £383 million nationally. As a local MP, I will do everything in my power to support the sector to go from strength to strength.”

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