North East

WISH YOU WERE HERE 2015

MUSIC TOURISM'S ECONOMIC CONTRIBUTION TO THE NORTH EAST REVEALED

To download the Wish You Were Here 2015 data for the North East please click here

 

 Wish You Were Here 2015 – A new report has revealed the vast contribution of music tourism to the local economy within the North East. The study showed that over 361,000 music tourists visited the North East area in 2014 to attend a concert or music festival. These visitors generated £78 million in total for the local economy, and helped sustain 624 full-time local jobs.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the Sage Gateshead, BBC 6Music Festival and Nitelites as prime examples of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.

MUSIC TOURISM / NORTH EAST IN 2014

- £78 million generated by music tourism in the North East in 2014

- 361,000 music tourists attending music events in the region in 2014

- 624 full time jobs sustained by music tourism in 2014

- £648 average spend by overseas music tourist visiting the North East in 2014

Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Culture Secretary, John Whittingdale said: "British music is legendary around the world and this report confirms its role in our tourism boom. Our creative industries are one of the UK's greatest success stories, and music festivals are making a huge contribution to local economies across the UK"

Jeff Smith, Head of Music, BBC Radio 2 & 6Music said: “Tyneside has such a rich and colourful musical history from Bryan Ferry to newcomer Nadine Shah, both of whom appeared at the second 6Music festival. The BBC was welcomed with open arms by thousands of listeners who have a passion for live music, and local venues who we partnered with to put on one of the most diverse music festivals the region has ever seen.”

Sharon Hodgson, MP for Washington and Sunderland West said: “We have a rich music heritage here in Washington and Sunderland and the wider North East. Nobody can deny the positive effect which music can have on us personally in our day-to-day lives. Not only this, we have also seen that music has a power which can boost entire economies, especially so in Sunderland where we have seen the benefits of hosting world-class acts such as Bon Jovi and the Foo Fighters at the magnificent Stadium of Light. Locally, Washington also enjoys a rich tradition of folk music and showcases up-and-coming bands at the Washington Arts Centre in Fatfield, and the growing popularity of ukulele bands in local community groups hasn’t gone unnoticed.”

Alan Campbell, MP for Tynemouth said: “I am delighted that Nitelites work is being recognised and pleased that a company with its HQ in my constituency is leading the way. Tynemouth and Whitley Bay are great places to visit and culture is at the heart of coastal regeneration. It celebrates through music who we are and who we aspire to be – and crucially creates and sustains jobs along the way. I hope tourists will come and see for themselves.”

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