To download the Wish You Were Here 2015 data for London please click here

Wish You Were Here 2015 reveals the vast contribution of music tourism to the economy within London.The study showed that over 3.3 million music tourists visited London in 2014 to attend a concert or music festival. These visitors generated a staggering £663 million in total for the local economy, and helped sustained 4847 full-time jobs in the capital.

Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to London through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights Koko in Camden as an example of one the many venues, festivals and companies from London that is helping to support and drive the booming music tourism industry across the UK.


- £663 million generated by music tourism in London in 2014

- 3.3 million music tourists attending music events in the capital in 2014

- 4847 full time jobs sustained by music tourism in 2014

- £673 average spend by overseas music tourist visiting London in 2014

Jo Dipple, UK Music Chief Executive said “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

The Mayor of London, Boris Johnson‎ said: “Record numbers of tourists are coming to London thanks in large part to the unrivalled cultural life to be enjoyed here. This includes our fantastic music scene, which is hitting all the right notes, bringing the fans and earning hundreds of millions of pounds each year for our economy. From local pubs and smaller venues, where bands and musicians hone their talent, to world beating arenas attracting global superstars, our vibrant live music scene is at the heart of this success and I'm committed to ensuring it can continue to thrive.”

Culture Secretary, John Whittingdale said: “It’s fantastic news that our music industry drew in 9.5 million tourists last year but it’s no surprise. British music is legendary around the world and continues to go from strength to strength, with UK artists now accounting for one in seven albums sold worldwide. Festivals like Glastonbury hold an iconic status on the world music scene and are one of the reasons why international tourism is booming in the UK, drawing in streams of visitors to all parts of the country. We know our UK creative industries contribute an astonishing £76.9 billion to the UK economy but this report confirms they are truly world-class and a powerful advert for the UK.”

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