East Midlands



To download the Wish You Were Here 2015 data for the East Midlands please click here

UK Music has published Wish You Were Here 2015 – A new report that reveals the vast contribution of music tourism to the local economy within the East Midlands.The study showed that over 380,000 music tourists visited the East Midlands area in 2014 to attend a concert or music festival. These visitors generated £191 million in total for the local economy, and helped sustain 1462 full-time local jobs.Music festivals and concerts have been adding to British happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2015 clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights Rock City, Nottingham and Showsec as prime examples of the many venues, festivals and companies that are helping to support and drive the booming music tourism industry across the UK.


- £191 million generated by music tourism in the East Midlands in 2014

- 380,000 music tourists attending music events in the region in 2014

- 1462 full time jobs sustained by music tourism in 2014

- £840 average spend by overseas music tourist visiting the East Midlands in 2014


Jo Dipple, UK Music Chief Executive said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Chris Leslie, MP for Nottingham East said: “Music tourism is a growing sector and I’m so pleased that Nottingham is recognised as a must-visit location for fans. With £191 million spent by music tourists across the East Midlands the sector is a huge source of revenue and employment for the region. I’m delighted that UK Music Report has highlighted Rock City’s importance as a noted and unique venue for concerts and events.

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