East of England

WISH YOU WERE HERE 2015

MUSIC TOURISM’S CONTRIBUTION TO THE EAST OF ENGLAND REVEALED

To download the Wish You Were Here 2015 data for the East of England please click here

Wish You Were Here 2015 reveals the vast contribution of music tourism to the local economy within the East of England. The study showed that over 346,000 music tourists visited the East of England area in 2014 to attend a concert or music festival. These visitors generated a staggering £326 million in total for the local economy, and sustained 1681 full-time local jobs. Music festivals and concerts have not only been adding to happiness and wellbeing of visitors and music fans, but importantly have been driving wealth into recovering local economies. 

The report clearly shows the value of live music and music tourism to the region through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically. The report also highlights Cambridge Folk Festival as an example of one the many venues, festivals and companies that is helping to support and drive the booming music tourism industry across the UK.

MUSIC TOURISM / EAST OF ENGLAND IN 2014

- £326 million generated by music tourism in the East of England in 2014

- 346,000 music tourists attending music events in the region om 2014

- 1681 full time jobs sustained by music tourism in 2014

- £1055 average spend by overseas music tourist visiting the East of England in 2014 

Jo Dipple, Chief Executive of UK Music said: “Our rich music heritage and infrastructure has made the UK the go-to destination for live music globally and these statistics show that tourism is now a bedrock of British music and the wider economy.”

Daniel Zeichner, MP for Cambridge said: “Cambridge has a vibrant live music scene, which I’m keen to support. Last year I really enjoyed taking part in Cambridge105's awards at the Portland Arms for the best new local acts, and it is clear to me that live music is not only an important part of Cambridge’s cultural landscape, but also a key element in successful local businesses.”

#WYWH2015

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