The fight to save music online

WHAT YOU NEED TO KNOW ABOUT SAVING MUSIC ONLINE

The UK music industry has joined forces to take on the tech giants that are trying to block EU plans to give everyone in the music industry a fairer deal.

Members of the European Parliament backed the Copyright Directive in an important vote on 12 September.  This change would boost the tiny amounts that some tech firms like YouTube pay for music played online.

Our campaign - called #LoveMusic - supported this important change. 


TRUTH VERSUS FAKE NEWS

  • Article 13 does not impose obligations on the general public. The rules only relate to online platforms and to creators and those who invest in creators.
  • Article 13 makes it easier for the public to create, post and share online content.
  • Article 13 will only be applied to online platforms whose main purpose is to make a profit from storing and making available creative content.
  • Online encyclopedias, open source software and non-commercial platforms are explicitly excluded from the requirements of Article 13.


COPYRIGHT MYTHBUSTING

  • Article 13 will NOT make memes illegal. Exceptions to copyright for parody are already in place and the Directive does not change this.
  • Article 13 will NOT kill remixes. Services are already licensed for remixes and mash-ups are covered by existing exceptions to copyright.
  • Article 13 will NOT harm small businesses and start-ups. The measures will be proportionate, reflecting the specific size and scope of the service.
  • Article 13 will NOT breach privacy or personal data and will be in full compliance with the General Data Protection Regulation.


HOW YOUTUBE COINS IT IN AT MUSIC’S EXPENSE

  • 1 million streams on YouTube generates as little as £540 for the artist
  • YouTube pays creators a tiny £0.00054p per stream of music
  • Streaming sites like Apply Music and Spotify pay £4.3 billion for music use – way more than YouTube, even though YouTube is the most popular music service in the world.
  • A song needs to be streamed 51.1 million times on YouTube before the creator can make the average UK annual salary of £27,600.
  • A total of 85% of YouTube’s visitors come to the site for music and YouTube accounts for 84% of video streaming services.  At least £2.33bn of YouTube’s revenue in 2017 was generated by music in 2017, according to MIDiA Research.


WHY CHANGE IS NEEDED TO PROTECT MUSIC

Many tech companies are fully licensed and have systems for managing content on the internet.

But there are legal loopholes that undermine the rights of creators and those that invest in them. We need to close the loopholes and make the internet work for everyone.

According to figures from the International Federation of the Phonographic industry (IFPI), audio streaming platforms attracted 272 million users in total in 2017, while 1.3 billion music-using users turned to online video services like YouTube.

Despite having one-fifth of users, audio streaming platforms pay substantially more for the use of music. These services paid around $5.6bn (£4.3bn or £15 per user per year) which contrasts significantly with the $856m (£650m or just 50p per user per year) returned to the industry by the likes of YouTube.

The legislation proposed in the European Parliament would create a level playing field in the online market.  If you #LoveMusic, please continue to support this change.

To watch our video to learn more about this campaign and to sign the petition please visit http://love-music.co/ 

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