A new report by UK Music identified 6.5 million music loving tourists who generated £2.2 billion while attending
The study “Wish You Were Here” reveals that tourists at live music events add billions to the
The “Wish You Were Here” report shows that music tourism not only generates a big cash injection to local economies but it creates and supports over 24,000 jobs.
VisitBritain’s ambition is to attract a total of 40 million overseas visitors by 2020. UK Music is committed to working with VisitBritain and other Government agencies to ensure that we get a similar increase in music tourists.
We call on Government to adopt a Music Tourism Strategy and start developing joined-up policies with us to help exploit this economic advantage. Government should be driving our economic recovery with its strongest hand, of which music must be one finger, and music tourism a second.
“Wish You Were Here” reveals:
UK Music CEO Jo Dipple said: “It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2 billion last year. Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad? Our opportunities are limitless. Consider the record demand for Glastonbury 2014. The love of music is a powerful driver for growth.”
Paul Latham COO Live Nation International Music said: “Wish You Were Here” can hopefully persuade the powers that be that music is already a powerful tourism tool that is generating more than £2bn in spending and boosting local economies all over this country. Imagine what could be achieved with a little more backing and support from our friends in
VisitBritain CEO Sandie Dawe commented: “This report confirms that the
Brit award winner and GREAT ambassador Jessie J added: “Music for me is the only global language. It’s such a huge thing for
“I see international visitors at my gigs all the time waving their flags. Fans that have dedicated their time and money so I try to give them all that I have every performance. I love the thought of them going back to their home towns across the world with that lasting memory of me performing on stage.”
The new UK Music and VisitBritain study follows a recent and sustained spike in interest around music tourism. Over the summer many senior politicians, including Prime Minister David Cameron, creative minister Ed Vaizey and shadow minister for culture Dan Jarvis, referred to the music industry’s potential for attracting overseas visitors to events such as
Culture Minister Ed Vaizey MP said: “Music is without question an essential element of