New report from CIF shows UK’s creative industries are on the brink of devastation

17.06.2020: “Cultural catastrophe” - over 400,000 creative jobs could be lost, with the UK creative industries projected to lose £1.4 billion a week in revenue in 2020.

  • New research from Oxford Economics projects a combined revenue drop of £74 billion for the UK’s creative industries in 2020 (£1.4 billion a week), with a GVA drop of £29 billion.
  • 406,000 (1 in 5) creative jobs expected to be lost - more than nine times the entire workforce of British Airways or almost triple the workforce of Asda in the UK.
  • Impact to be felt in all parts of the UK, with creative industries projected to be hit twice as hard as the wider economy overall and up to three times as hard regionally. 

The Creative Industries Federation has today warned of a “cultural catastrophe” as newly commissioned research from Oxford Economics reveals that the UK’s creative industries are on the brink of devastation. The UK’s creative sector was previously growing at five times the rate of the wider economy, employing over 2 million people and contributing £111.7 billion to the economy - more than the automotive, aerospace, life sciences and oil and gas industries combined.

The new report, The Projected Economic Impact of Covid-19 on the UK Creative Industries, projects that the creative sector will be hit twice as hard as the wider economy in 2020, with a projected GVA shortfall of £29 billion. Many creative sub sectors are expected to lose more than half their revenue and over half of their workforce. Despite the Job Retention Scheme, the report projects that 119,000 permanent creative workers will be made redundant by the end of the year. The impact on employment is set to be felt twice as hard by creative freelancers with 287,000 freelance roles expected to be terminated by the end of 2020.

Regionally, London is projected to experience the highest drop in creative industries GVA, seeing a £14.6 billion (25%) shortfall. However,  Scotland and the North East are expected to be hit hardest relatively, with projected GVA decreases of 39% (£1.7 billion) and 37% (£400 million) respectively. 1 in 6 (109,800) creative jobs could be lost in the capital, with the West Midlands expected to be most impacted in relative terms, with 2 in 5 creative jobs in the region projected to be lost. The North West and South West will also be hit hard, with both projected to lose around a third of creative jobs. This could represent a major setback to the levelling up agenda, particularly in light of research from Cambridge Econometrics, released by the PEC/Creative England this week, which suggests that, based on recovery from the 2008 recession, creative industries outside of London may take much longer to ‘bounce back’ than those in the capital.


Key statistics:

Creative industries GVA projected to fall by £29 billion (-25%), with the creative industries being hit twice as hard as the wider UK economy* (*OBR estimate for UK GDP growth this year is -12.8%.)

Creative industries projected to lose 406,000 jobs and £74 billion in revenue (-30%).

Music, performing and visual arts projected to lose £11 billion in revenue (-54%) and 57% of jobs (178,000) with theatres, recording studios and concert venues remaining closed.

The music industry is projected to lose at least £3 billion in GVA (50%) and 60% of jobs (114,000), with the sector being hit hard by the collapse in live music and touring.

Theatre projected to lose £3 billion in revenue (61%) and 26% of permanent jobs (12,000), although this estimate only takes into account current cancellations and does not account for the reluctance of audiences to return to venues (only 20% would return on opening night according to a survey by Indigo). Further research from UK Theatre/SOLT shows that, without further intervention, job losses in theatre across permanent and freelance roles is likely to number over 200,000 (over 70%).

Film, TV, video, radio and photography could lose £36 billion in revenue (-57%), with the sector projected to lose 42% of jobs (102,000) as social distancing constraints affect cinema capacity and the cost of filmmaking.  (* The BFI reported last month that 65% of film and high-end TV production had to be put on hold during the shutdown, although film and television production is now restarting following the introduction of extensive social distancing guidance.)

Postproduction and VFX could lose £827 million in revenue (-58%).

Radio projected to lose £186 million in revenue (-21%) as it sees a decline in advertising.

Crafts could lose £513 million in revenue (53%), with the craft economy projecting to lose 47% of jobs (58,000) as many craft practitioners experience the fallout of closed workshops and retail spaces.

Design and designer fashion within creative industries could lose £2 billion in revenue (-58%) and 30% of jobs (51,000). When we look at the reach of design across the economy, the risk is far greater, with a potential GVA drop of £37 billion (-47%) and over 300,000 jobs projecting to be lost.

Advertising and market research could see their turnover drop by £19 billion (-44%) projecting job losses of 26% (49,000), with spend on advertising expected to drop by £4 billion in 2020 (-17%).

Publishing could lose £7 billion in revenue (-40%) and 26% of jobs (51,000), affected by the closure of bookshops and decline of print sales.

Museums and galleries could lose £743 million in revenue (-9%) and 5% of jobs (4,000), with the impact being mitigated by being able to reopen in July under social distancing constraints.

Architecture projected to lose £1 billion in revenue (-24%) and 2% of jobs (1,800 jobs).

Regional breakdown:

London is projected to lose 16% of its creative jobs (109,800) and see a 25% (£14.6 billion) drop in creative industries GVA whilst the South East is projected to lose 24% of its creative jobs (82,000) and see a 25% (£4.7 billion) drop in creative industries GVA. Of the 406,000 creative jobs expected to be lost, 47% are projected to be in London and the South East.

The East of England is projected to lose 25% of its creative jobs (42,000) and see a 31% drop (£1.9 billion) in creative industries GVA.

Scotland is projected to see the largest percentage drop in creative industries GVA (39% / £1.7 billion) and lose 6% of its creative jobs (7,000), owing to a greater use of the furloughing scheme. However, the region is projected to be amongst the hardest hit once the Job Retention Scheme is withdrawn.

The North West is projected to lose 30% of its creative jobs (48,000) and see a 30% (£1.4 billion) drop in creative industries GVA .

The West Midlands is projected to be hit hardest in terms of job losses, with 43% of creative jobs projected to be lost (51,000) and a creative industries GVA shortfall of 32% (£1.4 billion).

The South West is projected to lose 28% of its creative jobs (43,000) and see a 29% (£1.3 billion) drop in creative industries GVA.

The East Midlands is projected to lose 1% of its creative jobs (1,300) but see a 31% (£800 million) drop in creative industries GVA, owing to a greater use of the furloughing scheme. However, the region is projected to be amongst the hardest hit once the Job Retention Scheme is withdrawn.

The North East is projected to lose 3% of its creative jobs (2,000) but see a 37% (£400 million) drop in creative industries GVA, owing again to a greater use of the furloughing scheme. However, like the East Midlands, the region is projected to be hit harder once the Job Retention Scheme is withdrawn.

Northern Ireland is projected to lose 20% (6,000) of its creative jobs and see a 23% (£300 million) drop in creative industries GVA.

Wales is projected to lose 26% (15,000) of its creative jobs and see a 10% (£100 million) drop in creative industries GVA .

Yorkshire is projected to see a 3% (£100 million) drop in creative industries GVA.

The report, released today, follows the Creative Industries Federation’s open letter to government in April calling for urgent funding for the creative sector, which was signed by over 500 leading figures from the creative industries and beyond. In May, the Creative Industries Federation joined forces with UKHospitality and the Association of Leading Visitor Attractions to call for an extension of the Job Retention Scheme and Self Employed Income Support Scheme, as well as the introduction of targeted grant support for those sectors who will be last to return to work.

The Oxford Economics report, The Projected Economic Impact of Covid-19 on the UK Creative Industries, was commissioned by the Creative Industries Federation, in collaboration with the Advertising Association, AIM, Animation UK, Arts Council England, AudioUK, Bectu, BPI, British Fashion Council, BFI, Crafts Council, Design Council, Directors UK, Equity, Greater London Authority, GC Business Growth Hub, Liverpool City Region Combined Authority, Museums Association, Musicians Union, The Network of European Museum Organisations, Publishers Association and PPA, Radiocentre, RIBA, SOLT/UK Theatre, Ukie, UK Music, UK Screen Alliance, Welsh Government and West Midlands Combined Authority.

The analysis draws from responses to the Creative Industries Federation’s survey of over 2,000 creative organisations and freelancers on the projected impact of the coronavirus pandemic on creative industries’ employment, income and freelance contracts (Coronavirus Creative Industries Impact Survey, Creative Industries Federation, March-April, 2020). These responses were complemented with Oxford Economics’ industry forecast to make assumptions on the quarterly profile of these developments. Where possible, data from individual trade bodies was employed to further inform these estimates. The results are based on the assumption that the Job Retention Scheme (furloughing) will be employed for as long as it is in place.

Caroline Norbury MBE, CEO, Creative Industries Federation, said: “With the economic impact of Covid-19 hitting hard, the role of our creative industries has never been more critical. As well as being a huge driver of economic growth in every part of the UK, our creative and cultural sectors bring communities together, they employ millions and are at the heart of our soft power.  These are the industries of the future: highly innovative, resistant to automation and integral to both our cultural identity and the nation’s mental health. We’re about to need them more than ever.

Our creative industries have been one of the UK’s biggest success stories but what today’s report makes clear is that, without additional government support, we are heading for a cultural catastrophe. If nothing is done, thousands of world-leading creative businesses are set to close their doors, hundreds of thousands of jobs will be lost and billions will be lost to our economy. The repercussions would have a devastating and irreversible effect on our country.

We urgently need a Cultural Renewal Fund for those in the creative sector who will be hit hardest, including those industries who will be latest to return to work, those businesses unable to operate fully whilst maintaining social distancing and those creative professionals who continue to fall through the gaps of government support measures. We must also avoid a cliff-edge on vital measures such as the Job Retention Scheme and the Self Employed Income Support Scheme, which have been a financial lifeline for many parts of the creative industries and cannot be cut off overnight.  

It is time to both imagine and engineer our future. We will need our creative industries to do that. They are too important to ignore.”

Tim Marlow, Chief Executive, Design Museum, said: “Design will play an important role in responding to and recovering from the current crisis, but this report shows the huge impact that this pandemic will have on the future of the design and creative industries at a time when they are most needed. Like other cultural organisations, the Design Museum has found new ways to connect digitally with audiences at home during isolation, helping to bring creative communities together online. Without additional government support, however, we will see irreparable changes to the broader cultural landscape leading to a critical loss of jobs and the closure of vital institutions.”

Shona McCarthy, Chief Executive, Fringe Society, said: “The Edinburgh Fringe not taking place for the first time in 73 years will have a profound impact on the 31,000 artists, 323 venues, myriad local businesses and employees who make the festival happen every August. Whilst the social and cultural loss is almost incalculable, the Fringe is directly responsible for nearly 3,000 jobs and contributes around £173m a year to the Scottish economy. We estimate the direct financial hit to Fringe venues and companies to be at least £21 million, with many of these individuals and organisations receiving little or no public subsidy. The Fringe has long been a global arts market for all of the UK, and a melting pot for great work to be made, showcased and picked up for touring all over the world, and that’s why (alongside our partners in the Creative Industries Federation) we are calling on UK Government to take immediate action to safeguard one of our most important industries.”

Julian Bird, Chief Executive, UK Theatre and Society of London Theatre (SOLT), said: “The UK’s theatre industry plays a key economic, social and place-making role. Theatre and the performing arts make a powerful contribution to our society and to our diverse national identity. They make areas richer culturally and financially, and they make places more attractive to live and work. UK Theatre is a global success with our productions filling cultural venues from Broadway to Beijing. However, the impact of COVID-19 on the theatre industry has been immediate and devastating; with every UK venue now closed. COVID-19 has removed the sector’s trading income entirely at a stroke and thrown its business model into crisis. In order to rescue the performing arts sector, we call on government to: sustain the workforce; catalyse the recovery; and review insurance and liability policies to ensure this valuable asset is protected and enhanced for the future. We hope this report goes some way to helping this happen.”

Belinda Budge, Vice-Chair, Creative England and Creative Industries Federation, said: "The UK’s creative sector brings joy to millions, plays a key role in maintaining the nation’s mental health and is also a huge driver of economic growth. However, the report today projects a catastrophe for our creative ecosystem, with sectors projected to lose around half of their revenue. Publishing could lose £7 billion in revenue (-40%) and 26% of jobs (51,000), affected by the closure of bookshops and decline of print sales. As we emerge from lockdown, we will need imagination and creativity more than ever. We will need those who can take specks of ideas and carve them into a vision for the future. But for that, we need our creative industries.”

Philippa Childs, Head of Bectu, said: “As the union for media and entertainment workers and freelancers the scale of devastation demonstrated in these figures is terrifying. People in the creative industries were some of the first to stop working and will be some of the last to return to work because of coronavirus. On top of that many of our members have fallen through the gaps of the government income support schemes and have already endured many months with no income coming in. The creativity that fuels this outstanding sector of the economy comes from people who have dedicated themselves to the film, theatre, TV, cinema and live events industries. They are the backbone of the success of this sector and any plans to implement a Cultural Renewal Fund must ensure that they are provided for.”

Rosy Greenlees, Executive Director, Crafts Council, said: “The crafts are an important part of our social and economic life with the Crafts Council Market for Craft report launched last month showing craft sales worth £3 billion to the UK economy.  However it is a sector dominated by micro enterprises and sole practitioners.  The impact of covid-19 has cut off access to workshops and studios, blocked supplies and sales, shut down fairs and galleries but most importantly left craft businesses without an income.  Whilst we welcome the government’s measures, like other freelancers, many are unable to access this support.  Going forward we will need business incentive schemes that reach out to these micro enterprises if we are to get the creative industries working again.”

Andy Harrower, CEO, Directors UK, said: “It is vital that the Government offers meaningful support to the creative sector at this critical time. The films and television programmes directed by our members have kept the country entertained, informed and connected during lockdown. The majority of screen directors are freelancers and lost almost all of their work as the production industry ground to a halt.  Many were unsupported due to gaps in the financial support available and a full return to work is likely to be slow and challenging as production adapts to safe working. UK television alone creates £3billion of revenue and £1.4billion in exports. Government intervention is needed now to support the industry and its workforce in getting back to work, and maintaining the UK’s global position as a centre of excellence for film and television production and creative talent.”

Neil Hatton, CEO, UK Screen Alliance, said: “Filming stopped in mid-February when Covid stuck, but Visual Effects and Post-Production continued to operate on work already in their pipelines. However, with no new work coming in, their hiatus will be delayed but will be just as deep and last for longer. The sudden and unexpected closure of the CJRS to previously unfurloughed employees from June 10th will be a critical blow to many companies whose hiatus is still to come. Rather than enabling flexible furlough, the new CJRS withdraws support just when it is needed.”

Tom Kiehl, Acting CEO, UK Music, said: "Year after year the UK music industry is a proven winner for our economy, job creation and exports, as well as positively impacting other sectors like tourism.  Coronavirus has turned our world upside down, with catastrophic consequences across the industry and beyond.  The music industry is resilient, but this means knowing when to ask for help. We need help to restart our economy, help to preserve jobs and help to maintain the UK’s fundamental position as a net exporter of music across the rest of the world."

Owen Meredith, Managing Director, Professional Publishers Association, said: “This report highlights the massive impact this crisis is having across the publishing industry. Demand for our editorial content is higher than ever before, with readers hungry for trusted sources of news, information and entertainment. Yet with a massive decline in the advertising market, and significant challenges on the newsstand, many much loved brands are at risk. Magazine media can play an important role in rebuilding economic confidence and communicating COVID guidance to businesses and consumers alike, the government should use our channel to support their communications as we work to rebuild together.”

Ben Roberts, Chief Executive, BFI said: “Film and cinema stand shoulder to shoulder with our creative counterparts; we are all vital to the cultural fabric of our lives and our well-being, which we need more than ever. Our creative industries are huge contributors to the UK economy bringing in billions in international investment and providing thousands of jobs across the UK. Film and television production are now restarting and cinemas are hoping to reopen next month. However, there are still huge risks for independent filmmakers and for cinemas trying to make it through recovery and we are committed to supporting them through the ongoing challenges.”

Sarah Weir, CEO, Design Council, said: “This report makes clear the potentially devastating impact of Coronavirus on the creative industries. This loss is replicated for the design economy – whose reach extends well beyond the creative sector into every part of the economy, potentially risking £37 billion in GVA. The job losses and financial cost identified here are severe enough to warrant urgent action from government. Designers and design businesses will be at the forefront of our national and global response and recovery from this pandemic. They will be providing innovation and people-centred solutions from rethinking the way private offices and public buildings function to the health, environmental and education services we need and the products that must become more sustainable and less impactful on our world. As we look forward to our social and economic recovery we need to keep design at the heart of our economy, and any reduction in the size of the design economy would have long-term negative consequences for UK skills, innovation, R&D, jobs, and the society we can build through collaboration and inclusivity. Government intervention must be maintained throughout this period of crisis and until we have fully emerged from the downturn.”

Stephen Woodford, Chief Executive, Advertising Association, said: “We are working closely with Government to protect and rebuild the UK’s advertising industry, both within the UK as a vital engine of our economy, but also as a global hub with international trading partners. Top of the list is how a tax credit for advertising could help get the UK economy rapidly firing on all cylinders again. We also need to see the most ambitious international marketing campaign possible from Government for our creative industries, particularly with Brexit looming. We are ready to make all of this happen fast and with real impact.”

Alan Vallance, CEO, Royal Institute of British Architects said: “Architecture is a major contributor to the UK economy, but like other creative sectors, the RIBA and our members are extremely concerned about the future, with predictions for future work at an all-time low.  Architects, working with others within the creative industries have a vital role to play in re-energising the economy and building and strengthening communities. We need the Government to invest in a green economic recovery, for the sector and the country.”

Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries, said: “Covid-19 has been devastating for the creative industries and this data starkly lays out the existential challenges they are facing. Culture is in London’s DNA and it boosts our economy by £58 billion each year, but the countless closures and cancellations have put hundreds of thousands of jobs at risk.

“We are doing everything we can with our Culture at Risk Business Support Fund to help venues and artists across the capital and the Pay It Forward scheme is allowing Londoners to help businesses by buying goods and services in advance. It is essential the Government steps up, as other governments have around the world, and provides the comprehensive support urgently needed to allow these vital industries to play their part in driving our economy forward.”

Richard Jeffery,  Director of Business Growth, GC Business Growth Hub, said: “Greater Manchester region boasts one of the country’s leading creative forces and is a key contributor to the estimated gross value added (GVA) revenue to the UK economy from UK culture and creative industries, which was projected to have reached £122bn, prior to the impact of COVID-19.  This report shows the significant impact on trading, business revenue and employment as a result of COVID-19 on the rich talent that makes up the sector. The GC Business Growth Hub in Greater Manchester has continued to be #HereForBusiness throughout the current pandemic and has adapted and developed its services, engagements and delivery to continue to help the creative sector meet the ever changing challenges they face.  In addition to our flagship sector programmes such as Creative Scale Up and Greater Connected, we also now have our EnterprisingYou programme for the self-employed. If you are in the wider creative sector and facing challenges, needing help including with business resilience and planning during these current and future challenging times, we are here for you; please do get in touch with our teams.”

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You can download the full report here.

 

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