Education & Skills

Music Inc.

Music Inc, is a free app which allows players to take on the role of managing an aspiring musicians.

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Music Inc, is a free app which allows players to take on the role of managing an aspiring musicians. The app is the result of a collaborative effort between UK Music, the Intellectual Property Office and Aardman Animations, and is designed to give young music fans an insight into the modern music industry and to let them experience  the challenges encountered by artists in the digital age.

First launched in 2014, UK Music, Aardman Animations and the Intellectual Property Office released version 2 of Music Inc in March 2015.

Available on iOS and android, Music Inc 2 has been totally rebuilt to incorporate a number of exciting new features. Players can hire and fire staff, employ lawyers, accountants, publicists, play mini games and gain greater control over the quality of song writing. This upgrade gives players more ways to understand the business of music and see their gameplay choices impact on success. Music Inc puts players in the driving seat to guide emerging artists through modern day challenges and opportunities in the industry. Taking control of everything from song writing and styling to recording and releasing to market, players feel the impact every managerial decision has on their artists’ careers.

Jo Dipple, CEO of UK Music said:

“Music Inc has been a huge success with over 200,000 players on over half a million devices. We have engaged with hundreds of thousands of young people who we hope now have a better understanding of how a modern music business works. This new version deepens game play and will engage and educate more young people around issues of copyright and the business side of music. It highlights the hundreds of different jobs available to young people who have a passion for the industry. We are thrilled that so many music fans are enjoying Music Inc.”

Dan Efergan, Digital Group Creative Director at Aardman said:

“Games provide a powerful way to simulate situations while stimulating thought around them. Music Inc presents a microcosm of the real music industry with all of the exhilaration and pressure that comes with setting up your own music company. From the humble beginning of a simple bedroom studio through to running a mighty musical empire Mr. Cowell would be proud of – Music Inc lets you do all this virtually, inspiring young minds to get out there and try it for real.”

There are no in app charges.

Download the game


Privacy Policy

UK Music (we) are committed to protecting and respecting your privacy.

Scope of policy

This policy (together with our end-user licence agreement as available via iTunes (EULA) and any additional terms of use incorporated by reference into the EULA, together our Terms of Use) applies to your use of:

  • Music Inc mobile application software (App) hosted on the Apple App Store and the Google Play Store (App Site), once you have downloaded or streamed a copy of the App onto your mobile telephone or handheld device (Device).
  • Any of the services accessible through the App (Services) that are available on the App Site or other sites of ours (Services Sites), unless the EULA states that a separate privacy policy applies to a particular Service, in which case that privacy policy only applies.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998, the data controller is UK Music of 4th Floor, 49 Whitehall, London, SW1A 2BX.

Information we may collect from you

We may collect, process and use the following data about you:

  • Google Analytics are incorporated into the App to collect information about how visitors use our App. We use the information to compile reports and to help us improve the App. The information is collected in an anonymous form, and includes for example the number of visitors to the App and where the visitors have come from to the App.
  • If you contact us, we may keep a record of that correspondence. Certain Services may include social networking. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms We use to collect your data. You can also exercise the right at any time by contacting us at 4th Floor, 49 Whitehall, London, SW1A 2BX. Our Sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which the App or the Services are advertised).

If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that We do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data.

Please check these policies before you submit any personal data to these websites or use these services.

Access to information

The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with that Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. If you want to make such a request please contact UK Music, 4th Floor, 49 Whitehall, London, SW1A 2BX.

Changes to Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to UK Music, 4th Floor, 49 Whitehall, London, SW1A 2BX.