Yorkshire & The Humber

WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO YORKSHIRE AND THE HUMBER REVEALED 

To download the Wish You Were Here 2016 data for Yorkshire and The Humber please click here.

13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local Yorkshire and Humberside economy.

The study showed that 669,000 music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £262 million in total for the local economy, and helped sustain 3,072 full-time jobs across the area.

Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to Yorkshire and Humberside through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Hull ahead of 2017 City of Culture celebrations and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 198,000 attended music events including 68,000 music tourists, who generated £12 million in revenue for the city.

MUSIC TOURISM IN YORKSHIRE AND THE HUMBER IN 2015
£262 million generated by music tourism in the area in 2015
669,000 music tourists attending music events in the area in 2015
3,072 full time jobs sustained by music tourism in 2015
198,000 total attendance at music events in Hull in 2015
68,000 music tourists generated £12 million in Hull last year

Michael Dugher MP for Barnsley East said:
“As a proud patron of LIVE in Barnsley, I know that gigs, concerts and festivals provide a massive boost to the wider economy and can really help to put a place on the map. With £262 million spent last year by music tourists across Yorkshire and Humberside, the music industry is more important than ever and it is vital that we support it and help it thrive in years to come. This UK Music report is a ‘must read’ for all policy-makers.”

Diana Johnson MP for Hull North said:
“Hull’s musical history and our vibrant music scene of today helped Hull to become UK City of Culture 2017. From the Housemartins and the Beautiful South to Mick Ronson and Everything but the Girl, Hull has made a significant contribution to the musical heritage of the UK. With the help of a supportive local media - not least BBC Hull - this rich heritage, and the young musical talent coming through now, is getting the recognition that it deserves. I hope that many people from around the UK and the World pay Hull a visit before, during and after 2017 to see all that the city has to offer in music – and, indeed, across the all the arts, cultural and sporting arenas.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

The report also features an introduction from Nigel Adams MP for Selby and Ainsty and Chair of the All-Party Parliamentary Group on Music.

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