West Midlands

WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO THE WEST MIDLANDS AND COVENTRY REVEALED 

To download the Wish You Were Here 2016 data for the West Midlands please click here.

13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local West Midlands economy.

The study showed that 874,000 music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £271 million in total for the local economy, and helped sustain 3,432 full-time jobs across the West Midlands.

Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to the West Midlands through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Coventry and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 78,000 attended music events including 38,000 music tourists, who generated £28 million in revenue for the city.

MUSIC TOURISM IN THE WEST MIDLANDS IN 2015
£271 million generated by music tourism in the West Midlands in 2015
874,000 music tourists attending music events in the West Midlands in 2015
3,432 full time jobs sustained by music tourism in 2015
78,000 total attendance at music events in Coventry in 2015
38,000 music tourists generated £28 million in Coventry last year

Geoffrey Robinson MP for Coventry North West said:
“Coventry has always been a great place to visit for music lovers. I am very pleased that UK Music’s report shines the spotlight on our city and has identified that 38,000 music tourists flock to our city generating £28 million in spending in the process. There is still more we need to do and that's why the city is bidding to be UK City of Culture 2021, backed by the Ricoh Arena, and that bid is being supported by a strong musical offering. Reports like Wish You Were Here 2016 will strength our case immensely.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

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