South East

WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO THE SOUTH EAST & BRIGHTON REVEALED 

To download the Wish You Were Here 2016 data for the South East please click here.

13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local South East economy.

The study showed that 890,000 music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £455 million in total for the local economy, and helped sustain 5,032 full-time jobs across the South East.

Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to the South East through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Brighton and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 398,000 attended music events including 154,000 music tourists, who generated £45 million in revenue for the city.

MUSIC TOURISM IN THE SOUTH EAST IN 2015
£455 million generated by music tourism in the South East in 2015
890,000 music tourists attending music events in the South East in 2015
5,032 full time jobs sustained by music tourism in 2015
398,000 total attendance at music events in Brighton in 2015
154,000 music tourists generated £45 million in Brighton last year

Simon Kirby MP for Brighton Kemptown said:
“Brighton is a unique music city. Not only is it a home for many music fans, but its gigs and festivals also draw many people to visit. In total 398,000 people enjoyed live music in the city in 2015. Of this figure, music tourism drew 154,000 people to the city, generating £45 million in the process. We must maintain this success over the coming years.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

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