WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO THE NORTH WEST REVEALED
To download the Wish You Were Here 2016 data for the South West please click here.
13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local North West economy.
The study showed that 1.2 million music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £375 million in total for the local economy, and helped sustain 4,323 full-time jobs across the North West.
Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to the North West through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.
The report also highlights the city of Manchester and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 1.9 million attended music events including 697,000 music tourists, who generated £140 million in revenue for the city.
MUSIC TOURISM IN THE NORTH WEST IN 2015
£375 million generated by music tourism in the North West in 2015
1.2 million music tourists attending music events the North West in 2015
4,323 full time jobs sustained by music tourism in 2015
1.9 million total attendance at music events in Manchester in 2015
697,000 music tourists generated £140 million in Manchester last year
Jeff Smith MP for Manchester Withington said:
“From hosting the Sex Pistols in the Lesser Free Trade Hall in 1976 to New Order’s iconic shows at the Hacienda, Manchester has always been at the heart of British music culture. Today, this proud history continues with almost 700,000 people travelling to Manchester to hear live music in 2015, generating £140 million. Manchester’s gigs, festivals and concerts attracted over 1.9 million people to the city last year. Live music is a source of great enjoyment, but also a source of jobs, growth and investment. As a former DJ and events promoter, I’m particularly pleased to see UK Music’s latest report recognising the huge impact of the live music industry on our economy and our livelihoods.”
Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”