North East

WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO THE NORTH EAST REVEALED 

To download the Wish You Were Here 2016 data for North East please click here.


13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local North East economy.

The study showed that 216,000 music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £51 million in total for the local economy, and helped sustain 600 full-time jobs across the North East.

Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to the North East through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Newcastle and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 521,000 attended music events including 153,000 music tourists, who generated £35 million in revenue for the city.

MUSIC TOURISM IN THE NORTH EAST IN 2015
£51 million generated by music tourism in the North East in 2015
216,000 music tourists attending music events in the North East in 2015
600 full time jobs sustained by music tourism in 2015
521,000 total attendance at music events in Newcastle in 2015
153,000 music tourists generated £35 million in Newcastle last year

Sharon Hodgson MP Washington and Sunderland West said:
“The North East is the proud home to some of the world’s top music venues. From The Sage in Gateshead, to the Metro Radio Arena in Newcastle and the Stadium of Light in Sunderland, our region is proudly hosting some of the world’s biggest music artists and bands and bringing many thousands of people into the region to see their shows. That is why it is extremely welcome because of music tourism to our region we have seen £51 million generated in 2015 alone, and 600 jobs are connected to the music tourism industry – providing the much-needed economic and job boost our region needs. Music tourism is vital to our region’s economy, and I hope that this tourism is encouraged more to allow music venues and events to receive the necessary support to flourish in the future.”

Chi Onwurah MP for Newcastle upon Tyne Central said:
“UK Music’s Wish You Were Here report into music tourism demonstrates that Newcastle is an diverse, vibrant music city. In total 521,000 people attended live events in 2015 in the city, 29% of the audience coming from outside the area. We must continue to attract visitors for our festivals and concerts as the generate £35 million to the local economy and help sustain 414 jobs. Local and national government has a vital role to play in supporting the creative industries.”

Catherine McKinnell MP for Newcastle upon Tyne North said:
“A staggering 153,000 music tourists visited Newcastle last year. They contribute significantly to our local economy and emphasise just how important live music events, festivals and gigs are to the vibrant cultural scene in Newcastle that makes the city so attractive.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

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