East of England

WISH YOU WERE HERE 2016
LIVE MUSIC TOURISM’S ECONOMIC CONTRIBUTION TO THE EAST OF ENGLAND & NORWICH REVEALED 

To download the Wish You Were Here 2016 data for the East of England please click here.


13/06/16: Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the local East of England economy.

To download the Wish You Were Here 2016 data for the East of England please click here.

The study showed that 551,000 music tourists visited the region in 2015 to attend a live concert or music festival. These visitors generated a staggering £316 million in total for the local economy, and helped sustain 3,508 full-time jobs across the East of England.

Music festivals and concerts have been adding to happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to the East of England through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Norwich and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 191,000 attended music events including 60,000 music tourists, who generated £22 million in revenue for the city.

MUSIC TOURISM IN THE EAST OF ENGLAND IN 2015
£316 million generated by music tourism in the East of England in 2015
551,000 music tourists attending music events in the East of England in 2015
3,508 full time jobs sustained by music tourism in 2015
191,000 total attendance at music events in Norwich in 2015
60,000 music tourists generated £22 million in Norwich last year

Clive Lewis MP for Norwich South said:
"It was always obvious from the buzz around music in our city and the proliferation of festivals and events but now it's been confirmed by independent research. Music events are a vital part of the Norwich economy - supporting hundreds of local jobs and bringing in tens of millions of pounds to our city. I will support and encourage efforts to boost our local music economy so that Norwich can continue to grow as a music city.”

Jo Dipple, UK Music Chief Executive said:
“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”

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